ePRISM: March 11, 2020

AGTA ePrism 03/11/20
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AGTA ePrism

Start Making Your Plans for the AGTA GemFair™ Las Vegas!
Join the 2020 AGTA GemFair™ Las Vegas and the Las Vegas Antique Jewelry & Watch Show, as part of THE COLLECTIVE, at the Las Vegas Convention Center this June. MORE


Episode 2 of AGTA Gembassador™, Engagement 101's "Add More Color to Your Wedding" is Out!
Engagement 101
What are pearls exactly and can you pick one for your engagement ring? Our guest is pearl expert Fran from Mastoloni Frank & Sons. MORE

Stay Up to Date on Next Month’s Birthstone, Diamond!
Read up on perhaps the world's best-known gemstone on the market. But also remember that Diamonds don't only come in white (or clear), but also in a plethora of colors! MORE

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Gem 2000

Here Were the Top-Selling Brands from January, According to Our Brain Squad
Instore Mag
See AGTA members, Alex Sepkus, Inc., Breuning, Design House, Elizabeth Locke Jewels, Jane Taylor, Mountz Jewelers, Quality Gold, Inc., and Stuller, Inc., featured in this about the top selling jewelry brands this past January! MORE

Sell with a Story: Tourmaline Gemstones
Stuller - AGTA Member
Every design can benefit from a well-placed pop of color — and there’s perhaps no gemstone better suited for this than tourmaline. MORE

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Spring 2020 JA New York Update
JA New York
The health and safety of each and every member of our community and our staff is of the utmost importance to us. After careful consideration, and speaking at length with members of our community, we have made the difficult decision to cancel our Spring JA New York Show, March 15-17. MORE

Heliotrope and Aquamarine: Blood and Water
GIA - AGTA Member
See AGTA Members, Glenn Preus and Omi Prive, featured in this article for producing exceptional examples of this month's birthstones! MORE

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10 Beginner Tips for New Social Media Campaigns
Social Media Explorer
The only way you can develop a social media campaign that is effective and successful is by planning. To help you get started, here are ten tips on how to create a new campaign from scratch. MORE





Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to [email protected] for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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