Keeping in Touch
People check their email on average 15 times per day. That should be all the reason you need to start marketing through email if you aren't already. But we know what you're thinking, you get tons of emails, from a lot of different businesses, very frequently - how could you possibly stand out?
The key is personalization and timing. People enjoy getting emails that are relevant to them, and that respect their inbox. But they strongly dislike emails that aren't relevant to them and are coming in too frequently.
Personalization: Great ways to personalize an email is the content of the email and the subject line. Figure out how you would like to segment your email list; in other words, your customers. You can segment based on age, gender, location, the purchase amount, purchase frequency, if they've abandoned items in their carts, and many more! The more you segment your customers, the better you will be at creating captivating and personalized emails.
Timing: A good rule of thumb we like to operate by, is to try to limit emailing an individual more than twice per week unless it's very relevant and necessary. In addition, we have found that the best days of the week to email are Tuesday through Thursday - but this could be different for your business. It is best to test out different times of day and different days of the week to find when your audience interacts with your emails the most.
|