From retailers such as Signet and Macy’s, to suppliers like Richline Group and Stuller, the messaging will be widespread
The Women’s Jewelry Association’s new consumer marketing campaign, March is Me Month, has announced that an array of retailers, suppliers, and trade associations will share its message in March. Marketing plans range from advertising and social media to in-case signage and dedicated emails to existing clients.
The list of participating entities, at press time, includes the American Gem Society (AGS); Ben Bridge Jeweler; Citizens Watch America; Diamond Producers Association; Ella Stein Jewelry; Forevermark; Fred Meyer Jewelers; Hearts on Fire / Chow Tai Fook Group; Macy’s Inc.; Reeds Jewelers; Richline Group; Signet Jewelers; Sonya Ltd.; and Stuller, Inc.
March is Me Month aligns the jewelry industry with International Women’s Day on March 8, as well as with Women’s History Month. Its goal is to empower every woman to celebrate herself, visit a retail jeweler, and treat herself to a piece of fine jewelry during the month of March – no matter the reason.
“WJA is delighted these well-known and distinguished brands have joined us to promote the singular message that ‘March is Me Month,’” says Jennifer Markas, executive director of WJA. “The campaign was developed to connect with the consumers who wear our products. WJA and its partners are committed to empowering women to purchase jewelry for themselves.”
WJA’s March is Me Month logo, taglines, and brand guide are available online at the WJA website to all WJA corporate members (including Small Business, Enterprise, and Corporate Partner categories of membership). Any current or new fine jewelry product can be included with the logo, as well as a company’s own brand message. Hashtags include: #MarchisMeMonth, #livebeautifully, #celebrateyou and #womensjewelryassociation.
To access the materials, WJA corporate members can visit: https://www.womensjewelryassociation.com/marchismemonth.
About the Women’s Jewelry Association:
WJA’s mission is to help women in the jewelry and watch industries advance and develop professionally through networking, education, and leadership development. For more information, visit www.womensjewelryassociation.com.
For more information, contact:
Women’s Jewelry Association