Digital Platform Inspired By Consumer Research Highlighting Strong Purchase Intent for Silver Jewelry
New York, NY (Aug 25, 2020) – Silver Promotion Service (SPS), which is an arm of the Silver Institute, announced today the launch of its all-new VIRTUAL SILVER PAVILION on savorsilver.com. Members of the jewelry trade can browse the latest designs from leading silver brands and gain access to information and trends, all from the safety and comfort of their own desk. Inspired by recent consumer research identifying pent-up demand for jewelry, as well as robust purchase intention for silver jewelry specifically, this digital platform will showcase “must-have” new silver styles available for immediate purchase and shipping.
The pandemic related cancellations of 2020 trade shows, coupled with the recent “Silver Linings” research confirming consumer purchase intention for silver jewelry, inspired SPS to create a digital platform for Savor Silver brands to showcase their newest designs to retailers and press. Buyers can stroll the look book to discover a wide array of silver jewelry styles for multiple purchase occasions from holiday, to bridal, to self-purchase. Recent MVI consumer research confirmed that 50% of the survey respondents who were planning to buy “just because” indicated that the jewelry they purchased would be silver. Now is the time for retailers to stock up on silver jewelry designs and get insights and information to capitalize on the confirmed pent-up demand.
In addition, educational information will be offered, highlighting the latest professional tips on topics that range from merchandising to fashion trends. VIRTUAL SILVER PAVILION visitors can review the information at their leisure.
- More on Merchandising – Make It Count : Discover ways to enhance the visual story being conveyed by store displays and the in-store environment/experience.
- The Silver Lining to Retail Sales : Identify the ideal target customer and explore optimal ways to attract those key consumers.
- I Do want to Build My Bridal Business : Learn to drive sales and increase margins with consumer research insights and silver jewelry options from engagement to the 25th Anniversary.
- Happy Hour : Sharing the latest information on Fall 2020 trends and the role of silver in fashion, as well as jewelry wardrobe classics that deliver turn-key results.
“The Silver Promotion Service is proud to launch the VIRTUAL SILVER PAVILION, offering retailers a safe way to explore the newest silver jewelry styles in time to merchandise their stores to meet the post-pandemic demand that our consumer research recently identified,” said SPS Director Michael Barlerin.
Retail buyers, media and industry VIPs can access the VIRTUAL SILVER PAVILION here or by visiting www.savorsilver.com.
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The Silver Promotion Service was introduced in 2008 by the Washington DC based Silver Institute. The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets. For more information on the SPS, please visit: www.savorsilver.com.
About The Silver Institute
The Silver Institute is a nonprofit international industry association headquartered in Washington, D.C. Established in 1971, the Institute’s members include leading silver producers, prominent silver refiners, manufacturers, and dealers. The Institute serves as the industry’s voice in increasing public understanding of the value and many uses of silver, including its role in numerous green technologies. For more information on the Silver Institute, please visit www.silverinstitute.org