Instore Live – A 2-Day Event Designed to Help Retailers Expand their Online Presence

MONTCLAIR, NJ; March 16, 2021 – INSTORE is hosting, “INSTORE LIVE: How to Crush It Online,” a two-day event designed to help retailers to build their online presence from ecommerce to social media marketing. INSTORE Live takes place Tuesday, March 30 and Wednesday, March 31, 2021, from 11 a.m. EST to 5:15 p.m. each day.

The price to attend the event is $79. Each registrant will have a ringside seat to some of the industry’s most known experts in the field of online marketing. Jewelers will also hear from other retailers who have succeeded in creating an online presence, with incomparable tips and directions for getting online.

Sign up today at


INSTORE LIVE: How to Crush It Online Schedule

Tuesday, March 30th:

11 – 12 p.m. EDT: KEYNOTE: The Sticky Brand: Strategies on Earning Attention, Building Leverage and Growing a Business That Doesn’t Go Away” (Presenter: Scott Ginsberg, The Sticky Brand author)

12:15 – 1:15 EDT: How to Build the Ultimate Website” (Elle Hill, Hill & Co., Moderator – Panelists: Debbie Klein, Art + Soul; Chae Carter, Carter’s Jewelry of Petal; Kati Magana, Saxon’s Fine Jewelers)

3 – 4 p.m. EDT: “How to Convert Browsers into Buyers” (Kathleen Cutler, High-end Jewelry Brand Profit Expert, Presenter)

4:15 – 5:15 p.m. EDT: “How to Master SEO and What to Know about Retargeting” (Andrea Hill, Hill Management Group, Presenter)

Wednesday, March 31st:

11 – 12 p.m. EDT: ““How to Sell Jewelry on Instagram” (Katerina Perez, Creator –, Presenter)

12:15 – 1:15 p.m. EDT: “How to Crush It on Social Media” (Trace Shelton, INSTORE Editor-in-Chief, Moderator – Panelists: John Carter, Jack Lewis Jewelers; William Jones, Sissy’s Log Cabin; Rhett Outten, Croghan’s Jewel Box)

3 – 4 p.m. EDT: “How to Hire and Train Employees for the Digital Age”* (Shane O’Neill, Fruchtman Marketing, Presenter)

4:15 – 5:15 p.m. EDT: “How to Build and Manage Your Online Reviews”* (Trace Shelton, INSTORE Editor-in-Chief, Moderator – Panelists: Jennifer Farnes, Revolution Jewelry Works; Holly McHone, Holly McHone Jewelers; Thom Duma, Thom Duma Jewelers)


About INSTORE: INSTORE is a 12X-a-year, award-winning trade magazine for the retail jewelry industry. Along with its website,, INSTORE helps retail jewelers do business better.

About SmartWork Media: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. Its titles include INSTORE, INVISION, PETS+, SIGNS OF THE TIMES, BXP, VMSD, BIG PICTURE and SCREEN PRINTING.