ePRISM: October 21, 2020

Opal: The Gem that Contains Worlds GIA - AGTA Member See AGTA member, Gubelin and Omi Prive, featured in this article for their exquisite examples of Opals. MORE JA and AGS Come Together for a "My Jewelry Wish List" Holiday Campaign Jewelers of America Jewelers of America is teaming up with the American Gem Society ahead of the holiday shopping season in a new marketing campaign to drive traffic into our members' stores. MORE Mark Patterson: 35 Years of Collaboration Mark Patterson See AGTA member, Mark Patterson's new book, showcasing their journey of 35 years of collaboration with titans of industry like Tiffany & Co. and Claude Arpels of Van Cleef & Arpels North America! MORE

A Bank Teller Turned Her Former Job into A Home
Tamron Hall Show
See AGTA member, Cathy Calhoun of Calhoun Jewelers, featured in this story for her incredible home that was once a bank! MORE

Why the Trade Has Been Getting Back Invoices from Brinks
National Jeweler
Over the past several months, many members of the fine jewelry industry have been receiving back invoices out of the blue from Brinks. MORE

56% of Jewelers Have Made a Sale on Facebook
Instore Mag
Online retailing was once the brave new world for independent jewelers, or to many, a frightening nemesis. MORE

Tiffany Is Bringing Back Elsa Peretti's Most Iconic Pieces
National Jeweler
See AGTA member, Tiffany & Co., featured in this story for bringing back some of designer Elsa Peretti's most iconic pieces! MORE

AGTA COVID-19 Resource List
AGTA
From Marketing During COVID-19, to Free Online Seminars, #AGTATogether, AGTA Member Benefits and lifting our limitations on free stock-photography; check out all of AGTA’s COVID-19 Resources in one place! MORE

'Local Marketing' Surges, 'Content Marketing' Erodes
Media Post
This week we'll look at how terms that were trending in late June are faring today. MORE