ePRISM: October 21, 2020

AGTA ePrism 10/21/20
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AGTA ePrism

Opal: The Gem that Contains Worlds
GIA - AGTA Member
See AGTA member, Gubelin and Omi Prive, featured in this article for their exquisite examples of Opals. MORE


JA and AGS Come Together for a "My Jewelry Wish List" Holiday Campaign
Jewelers of America
Jewelers of America is teaming up with the American Gem Society ahead of the holiday shopping season in a new marketing campaign to drive traffic into our members' stores. MORE

Mark Patterson: 35 Years of Collaboration
Mark Patterson
See AGTA member, Mark Patterson's new book, showcasing their journey of 35 years of collaboration with titans of industry like Tiffany & Co. and Claude Arpels of Van Cleef & Arpels North America! MORE

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Gem 2000

A Bank Teller Turned Her Former Job into A Home
Tamron Hall Show
See AGTA member, Cathy Calhoun of Calhoun Jewelers, featured in this story for her incredible home that was once a bank! MORE

Why the Trade Has Been Getting Back Invoices from Brinks
National Jeweler
Over the past several months, many members of the fine jewelry industry have been receiving back invoices out of the blue from Brinks. MORE

56% of Jewelers Have Made a Sale on Facebook
Instore Mag
Online retailing was once the brave new world for independent jewelers, or to many, a frightening nemesis. MORE

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Become a Member

Tiffany Is Bringing Back Elsa Peretti's Most Iconic Pieces
National Jeweler
See AGTA member, Tiffany & Co., featured in this story for bringing back some of designer Elsa Peretti's most iconic pieces! MORE

AGTA COVID-19 Resource List
From Marketing During COVID-19, to Free Online Seminars, #AGTATogether, AGTA Member Benefits and lifting our limitations on free stock-photography; check out all of AGTA’s COVID-19 Resources in one place! MORE

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'Local Marketing' Surges, 'Content Marketing' Erodes
Media Post
This week we'll look at how terms that were trending in late June are faring today. MORE








Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to [email protected] for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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