ePRISM: July 14, 2021

AGTA ePrism 07/14/21
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AGTA ePrism

Find Your Spectrum Winning Gemstone at AGTA GemFair™ Las Vegas
The AGTA Spectrum Awards™ competition will be in October again this year! So if you haven't found all of your colored gemstones yet, then make your way to the AGTA GemFair™ Las Vegas this August. MORE

Prosperity Earth

Tune in for an Instagram Live Interview with AGTA Exhibitor Kim Collins
Discover what you can find from Kim Collins of Kimberly Collins Colored Gems at the AGTA GemFair™ Las Vegas in booth 109! MORE

Don't Miss out on the GEM Awards Tomorrow!
Jewelers of America
The GEM Awards will be presented virtually on Thursday, July 15, 2021, at 7PM EDT. Now's your chance to get a front-row experience for this year's event! MORE

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Gem 2000

An afternoon at the Bower's Museum!
GIA Alumni Association
Join your fellow GIA Alumni and community members for self guided tours of the Treasures in Gold & Jade, Miao Masters of Silver, and the Master works of Gemstone Carver Harold Van Pelt. MORE

More Proof That The Men's Jewelry Category Is Gaining Momentum
JCK Online
Last week, JCK dug into a recent Business of Fashion and McKinsey & Co. report on the jewelry and watches industry, which stated that male consumers represent "an opportunity for brands to capture share in a relatively uncrowded market driven by increasingly genderless aesthetics and high-profile celebrity influencers, particularly in Asia." MORE

5 Things to Know About...Coral
National Jeweler
See AGTA members, Assael, Inc. and GIA, featured in this article all about Coral! MORE

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FMC Gems

Gems & Jewelry Buying Behavior Survey 2021
Instore Mag
Survey reveals the pandemic had some positive impact on the jewelry industry. MORE

Le Vian Introduces The Newest Gem On Earth As Demand For Colored Gemstone Jewelry Grows
See AGTA members, GIA, Le Vian Corp., and MVI Marketing, LLC DBA Fura Marketing Council, featured in this article about Le Vian bringing a newly discovered gemstone to their product lines! MORE

Engagement ring sales soar as Americans recover from the pandemic
Fine jewelers say they saw massive spikes in demand and sales in April and May, following more access to Covid-19 vaccinations throughout the United States. MORE

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AGTA Las Vegas

August Is Black Business Month, Middle Children's Day and More
Instore Mag
It's also your chance to help out a budding entrepreneur on National Lemonade Day. MORE

How to Build an E-commerce Brand Using Instagram When You Have No Followers
Neil Patel
There's a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. MORE







Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing, 800-972-1162, 214-742-4367

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