ePRISM: January 13, 2021

AGTA ePrism 01/13/21
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AGTA ePrism

GIA Introduces the Cultured Pearl Classification Report
GIA - AGTA Member
The GIA Cultured Pearl Classification Report provides retailers and consumers convenient access to detailed information based on the GIA 7 Pearl Value Factors™ - size, shape, color, luster, surface, nacre and matching. MORE


Live! From AGTA Instagram, Interview with 'Best Use of Pearl' Winner, Brenda Smith
Join us THURSDAY for an Instagram Live interview with the 2020 AGTA Spectrum Awards™ 'Best Use of Pearl' winner, Brenda Smith of Brenda Smith Jewelry! Weekly, we will be bringing on AGTA Spectrum winners to talk about their experience and creative process of crafting their winning pieces. MORE

WJA January Kick-Off: Building Resilience in 2021
WJA - AGTA Member
Adapting in times of change and shifting our career and business focus to a growth-based mindset is our top priority for 2021. MORE

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Gem 2000

What Makes A Store Cool? Jewelers Weigh In
Instore Mag
See AGTA member, Elisa Ilana Jewelry, Goldart Jewellery Studio, Inc., and Sarini Fine Jewellery, featured in this article for their input on what makes a store cool! MORE

Interview With Gail Brett Levine, Executive Director of NAJA
See AGTA member, NAJA, featured in this article of their executive Director Gail Levine being interviewed about the NAJA's adoption of the USPAP standards for jewelry appraisals! MORE

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Become a Member

56 Percent of Jewelers Surveyed Report Sales Gains in December
Instore Mag
See AGTA members, Artistry, Ltd., Elizabeth Locke Jewels, Omi Prive, Stuller, Inc., featured in this article for the best performing jewelry brands for jewelers! MORE

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AGTA COVID-19 Resource List
From Marketing During COVID-19, to Free Online Seminars, #AGTATogether, AGTA Member Benefits and lifting our limitations on free stock-photography; check out all of AGTA's COVID-19 Resources in one place! MORE

5 PPC Strategies for B2B eCommerce Companies
Business 2 Community
According to The B2B Future Shopper Report 2020, 46% of all B2B purchases in the UK are now completed online. MORE






Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing, 800-972-1162, 214-742-4367

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