ePRISM: February 24, 2021

AGTA ePrism 02/24/21
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AGTA ePrism

AGTA Cancels Tentative Plans for an April Tucson Show
The American Gem Trade Association (AGTA) announced that it has canceled its' plans to reschedule the AGTA GemFair™ Tucson show for April 2021. MORE


Tune in for a WJA Takeover with Gem DIVA™ Winner Kathleen Kerr
Join us this THURSDAY, February 25, 2021 for a WJA Instagram Live takeover, Jennifer Markas, WJA Executive Director will go live with the 2020 AGTA Spectrum Awards™ Bridal Wear 'WJA Gem DIVA™' award winner, Kathleen Kerr! MORE

Missed the Live Interview with Paula Crevoshay?
Don't worry if you missed an interview! All our interviews will be archived on this page so that you can tune in on your time. MORE

Amethyst: A Cathedral of Splendor
GIA - AGTA Member
If you were born in February, your birthstone is Amethyst - the purple variety of Quartz that has captivated mankind for millennia. MORE

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Gem 2000

Return of the Power Pearls: the Classic Gemstones are Enjoying a Contemporary Comeback
Harper's Bazaar
If Rubies are known as the king of gems, then Pearls are definitely "the queen of gems and the gem of queens," as Grace Kelly once observed. MORE

On Data: All About Valentine's Day Jewelry Sales
National Jeweler
According to Statista, jewelry ranked as the No. 3 option for Valentine’s Day gifting this year. For context, candy and flowers were the top two choices. MORE

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Become a Member

Guide for Classifying Natural Pearls and Cultured Pearls
CIBJO's Pearl Commission has released the first edition of the CIBJO Guide for Classifying Natural Pearls and Cultured Pearls. MORE

Platinum Guild International USA Announces Relaunch of Platinumlearning.Com
A recent survey conducted by McKinsey and Company found that responses to the pandemic have speeded the adoption of digital technologies by several years, noting many of these changes are here for good. MORE

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AGTA COVID-19 Resource List
From Marketing During COVID-19, to Free Online Seminars, #AGTATogether, AGTA Member Benefits and lifting our limitations on free stock-photography; check out all of AGTA's COVID-19 Resources in one place! MORE

Common Social Media Questions and Answers All Marketers Should Know
Hootsuite Blog
Social media questions marketers get asked often include: Do you scroll through Facebook all day? Can social media really be a full-time job? MORE






Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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