ePRISM: December 29, 2021

AGTA ePrism 12/29/21
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AGTA ePrism

Turquoise, Tanzanite, Zircon: Breathtaking Blue for the Winter
GIA - AGTA Member
If you had to pick one December birthstone, which would it be: tanzanite, turquoise or zircon? MORE

Prosperity Earth

Are You Ready for the 40th AGTA GemFair™ Tucson?
Join us February 1st to the 6th, 2022! We are committed to continue to do what we have in our past - provide a safe, healthy, enjoyable environment for buyers to continue to discover and purchase the most exquisite colored gemstones, cultured pearls and fine jewelry that will add profitability to any growing business. MORE

A Year in Britt’s Pick: 2021 in Review
JCK Online
See AGTA members, Lauren K (N. Zaidens Co., Inc), Naomi Sarna Designs, and Ray Griffiths, Inc., featured in this article! MORE

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Gem 2000

These Are the 5 Essential Jewels to Stock for 2022
National Jeweler
They’re on-trend but not trendy, and suitable for all ages. MORE

57th ACEit© Winter Conference – Tucson AZ
Almost two years to the day since the association’s last in-person event, the National Association of Jewelry Appraisers returns to Tucson for its 57th ACE©It Conference.—on January 30 and 31, 2022. MORE

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FMC Gems

Jewelers of America Announces Postponement of 2022 GEM Awards
The GEM Awards have been rescheduled to take place on March 18, 2022 at Cipriani 42nd Street in New York City. MORE

Here’s How to Keep That Customer for Life
Instore Mag
Needless to say, I’ve learned a thing or two and I’ve compiled a list of principles on exactly how the titans of the industry create a customer for life. MORE

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Become a Member

The 2021 AGTA Spectrum Awards™ Photos are Here!
The much anticipated professional photography taken of the 2021 AGTA Spectrum Awards™ winning pieces are here! Take a look at all of the incredible winners, and who knows, some might still be looking for a home! MORE

Top 5 Social Media Trends to Prepare for in 2022
Instore Mag
What works today, won’t work tomorrow. To stay competitive in the jewelry industry, your digital marketing strategy needs to evolve. MORE


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Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing, 800-972-1162, 214-742-4367

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