ePRISM: December 23, 2020

AGTA ePrism 12/23/20
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AGTA ePrism

What I'd Like to Find Underneath My Christmas Tree
National Jeweler
The idea of creating a "jewelry wish list" story is one that fills me with both glee and dread, but the latter only because my initial thought is, how will I ever narrow it down? See Senior Editor, Brecken Branstrator's colorful list, featuring AGTA Members Jane Taylor Jewelry and Featherstone Design. MORE


Are You Ready for the Post-COVID Ramp-up?
The Retail Jeweler
According to highly reliable sources, half of all retail sales will be done by ecommerce driven by 2025, according to sources. The physical restrictions of Covid have fast-forwarded the inexorable move to marketing and selling online. Those not fluent in social media marketing and ecommerce may be left behind. MORE

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Gem 2000

Congress Passes Stimulus
After months of bitter partisan gridlock, Congress reached an agreement Sunday night on a $900 billion stimulus package designed to aid ailing Americans and businesses in the midst of the COVID-19 pandemic. MORE

Staying Secure for the Holidays
Jewellery Business
With the holiday season underway, it is more important than ever to put 'double-check safety and security' at the very top of every jewellery retailer’s 'to-do' list. See the top tips from AGTA Member, Jewelers Mutual Insurance. MORE

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Become a Member

Surprisingly Strong Holiday Season on Track to Top 2019
For all the awfulness that has preceded it, the 2020 holiday season is shaping up to be a strong one for many independent jewelers as shoppers show they are eager to bring this dramatic year to an end with expressions of shiny, bright love for those close to them. See AGTA Members Eichhorn Jewelry, Diamond Exchange of North Florida, and Clodius and Co. MORE

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AGTA COVID-19 Resource List
From Marketing During COVID-19, to Free Online Seminars, #AGTATogether, AGTA Member Benefits and lifting our limitations on free stock-photography; check out all of AGTA’s COVID-19 Resources in one place! MORE

13 Smart Tips to Supercharge Your Social Media Marketing Strategy
Social media. It slowly crept into our lives, little by little. Until it was the focal point of our lives. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless, with a well-executed social media strategy. MORE



Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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