ePRISM: December 02, 2020

AGTA ePrism 12/02/20
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AGTA ePrism

AGTA Announces Cancellation of 2021 AGTA GemFair™ Tucson
Unfortunately, with the trajectory of the spread of the coronavirus, the requirements we would need to meet to produce the show, and the health risks associated with a gathering of this size have made the GemFair 2021 untenable and Pima County Health Department has chosen to deny our application for the event. MORE


Live! From AGTA Instagram, Interview with 'Best of Show' Winner, David Nassi!
Tune in for a live interview tomorrow at 12:00 PM EST with this year's 2020 AGTA Spectrum Awards™ Best of Show winner, David Nassi of 100% Natural, Ltd., on AGTA's Instagram account! MORE

These 3 Companies Want to Help the Trade Be 'Ethical in Action'
National Jeweler
See AGTA member, Columbia Gem House, featured in this article as part of a new initiative that aims to educate industry businesses on responsible practices! MORE

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Gem 2000

Asdurian First, Berry Third in AGTA Spectrum Awards Carving Category
Village News
Fallbrook's Crystal Asdurian took first place in the Carving class while Rainbow's Meg Berry had the third-place carving. MORE

2020 AGTA Spectrum Awards™ winners
The American Gem Trade Association (AGTA) announced the winners of the highly-esteemed 2020 AGTA Spectrum Awards™. MORE

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Stuller Hit by Cyberattack
Instore Mag
See AGTA member, Stuller, Inc., featured in this article for being hit with a cyberattack. Jewelers 'may experience several circumstances that are non-Stuller like' this week. MORE

Cyber Monday is Biggest Online Sales Day in U.S. History
Online shopping numbers rocketed over the entire Thanksgiving holiday weekend, culminating in the biggest ever one-day online sales total in history on Monday. MORE

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AGTA COVID-19 Resource List
From Marketing During COVID-19, to Free Online Seminars, #AGTATogether, AGTA Member Benefits and lifting our limitations on free stock-photography; check out all of AGTA’s COVID-19 Resources in one place! MORE

The Best Luxury Marketing Strategies
Neil Patel
Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. That's a five-fold increase from 2009. What's more, the majority (almost 80%) of purchases made in-store are influenced by digital. MORE



Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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