ePRISM: April 27, 2022

AGTA ePrism 04/27/22
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AGTA ePrism

Craig Underwood Receives the 2022 Robert M. Shipley Award®
Congratulations to AGTA member, Craig Underwood of Underwoods Fine Jewelers, for receiving the American Gem Society's (AGS) most prestigious honor, the Robert M. Shipley Award®! MORE

Real Gems

Live! On Instagram, Meet Nikki Swift, Winner of the Bridal Wear Category in the AGTA Spectrum Awards™
Join us for an Instagram Live interview this Thursday, April 28th with 2021 AGTA Spectrum Awards™ winner, Nikki Swift of Nicole Mera! MORE

Mother's Day Spending Expected to Reach Record High
Mother's Day spending is expected to total $31.7 billion this year, up $3.6 billion from 2021's record spending, according to the annual consumer survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Approximately 84 percent of U.S. adults are expected to celebrate Mother's Day. MORE

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Gem 2000

Judge the Jewels: Lil Nas X Wears Pearls Everywhere but Where You'd Expect Them
Instore Mag
The look reflected the trademark blend of traditionally masculine and feminine aesthetics that the artist is known for. MORE

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FMC Gems

Gal Gadot Fronts New Tiffany Blue Book Campaign
National Jeweler
See AGTA member, Tiffany & Co., featured in this article for its latest advertising campaign enlisting a superhero! MORE

Le Vian Gives Bees a Boost With Bee Positive Jewelry Collection and Donation
JCK Online
See AGTA member, Le Vian, featured in this article for taking its founder's affection for the bee and his latest collection called Bee Positive and expanding it into action. MORE

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Become a Member

The Unique Ruby in Dubai Could Be Worth $1000
The Citizen
The display of the 2.8kg at the Waldorf Astoria Dubai International Financial Centre has generated sensational media hype across the world raising several questions than answers so far. MORE

Blending in Is the Key To Standing Out on Social - Here's Why
Social Media Today
Let's be real: Social advertising is paying to interrupt people. The wrong impression can leave a permanent bad taste, but the right one can make sales take off. MORE


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Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to marketing@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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