Profitable Pricing for Custom: Running a Sustainable Custom Shop by MJSA "At the Bench Live"

Location of event: GILA ROOM
Time: 9:00 - 10:30 AM, Wednesday, February 2nd
Hosted by: Presenter: Lisa Krikawa

Lisa Krikawa will explore all the factors that should go into the price of a custom creation, as well as tackling one of the trickiest questions: How do you account for your own creativity?

Learn how to ensure that the custom piece you create isn't just beautiful, but also profitable. Lisa Krikawa will review all the expenses you have to consider, from overhead, materials, and labor to the promotion that keeps customers coming through the door. She'll also tackle one of the trickiest questions: How do you account for your own creativity that makes the piece unique, and how do you communicate that value?

Five-Star Custom Service: Nailing Internal and External Communications by MJSA "At the Bench Live"

Location of event: GILA ROOM
Time: 1:00 Pm - 2:30 Pm, Wednesday, February 2nd
Hosted by: Presenter: Lisa Krikawa

Learn how to talk with custom customers to discover their interests and tastes, and how to keep the lines of communication flowing between that customer and your inhouse team to ensure a custom piece hits the mark—and creates the ultimate experience.

Making a custom piece of jewelry involves not just creativity and craftsmanship, but also communication: You have to discover exactly what customers desire, talking through their interests and tastes until the right design emerges. Then, if you work with a team, you have to provide guidance and instructions that ensure the final piece hits the mark. Learn how to keep that communication flowing smoothly and on point to create the ultimate customer experience.

CAD Connection 1: Tips for "Blips" when Working in Rhino by MJSA "At the Bench Live"

Location of event: GILA ROOM
Time: 9:00 - 10:30 AM, Thursday, February 3rd
Hosted by: Presenter: Gary Dawson
Level of expertise: For beginner to experienced modelers

CAD designers often have to deal with “blips”—small problems that can cause big headaches. Gary Dawson will explore how to handle the most common "blips" that occur in such tasks as filleting, blending, and surfacing. He'll explain which commands work best for given situations, how to develop workarounds when problems can't be avoided, and leave time to trouble-shoot attendees' specific issues.

CAD Connection 2: Transforming in Rhino by MJSA "At the Bench Live"

Location of event: GILA ROOM
Time: 1:00 - 2:30 PM, Thursday, February 3rd
Hosted by: Presented by Gary Dawson
Level of expertise: For intermediate to advanced modelers

The "transform" command in CAD is crucial to positioning and orienting elements when modeling a design. This interactive seminar will demonstrate how to use the transform commands and their sub-commands most effectively, as well as examining how to create and modify SubD objects—a new geometry type that can create editable, highly accurate shapes.

Gaining an Edge: Drawing Common Gemstone Cuts by MJSA "At the Bench Live"

Location of event: GILA ROOM
Time: 9:00 - 10:30 AM, Friday, February 4th
Hosted by: Presented by Rémy Rotenier

When presenting design concepts, a picture can make all the difference when communicating to either a customer or a colleague. Rémy Rotenier will demonstrate how you can draw emerald-cut, round, and princess-cut gems (even if you have no background in art) that can boost retail sales and clarify production details This is an interactive session; pencils and pads will be available on site.

Going Organic: A Step-by-Step Guide to Drawing Pearls by MJSA "At the Bench Live"

Location of event: GILA ROOM
Time: 1:00 - 2:30 PM, Friday, February 4th
Hosted by: Presented by Rémy Rotenier
Level of expertise: No art experience necessary

Many fashion experts have dubbed pearl jewelry the "ultimate fashion movement" of the past year. Pearls have found their way into assorted styles—even men's accessories and engagement rings. In this hands-on session, Rémy Rotenier will teach you to sketch pearls of different types—round white, black Tahitian drops, and baroque—so you can bring them to life in all styles of jewelry, amazing your customers. No experience necessary, just the desire to draw. Pencils and pads will be available on site.