Our Mission

The American Gem Trade Association (AGTA) is an association of United States and Canadian trade professionals dedicated to promoting the long term stability and integrity of the natural colored gemstone and cultured pearl industries. The Association pursues its goals through the combined use of educational programs, publicity, industry events, government and industry relations, and printed materials for both the trade and consumer. The AGTA is well-known in the gemstone and jewelry industries for maintaining the highest ethical standards and is recognized as the authoritative source on natural colored gemstones and cultured pearls – The Authority in Color.

Our Mission

Our Objectives

To represent and further the interests of the natural colored gemstone and Cultured Pearl industries in the United States and Canada.
To promote, maintain, and perpetuate the highest ethical standards among the Members of the AGTA and within the natural colored gemstone and Cultured Pearl industries.
To protect the natural colored gemstone and Cultured Pearl industries, related industries, and ultimately the consumer from fraud, abuse, misrepresentation, and deceptive advertising related to natural colored gemstones.
To create a greater awareness and knowledge of colored gemstones and Cultured Pearls and act as a source of information for the jewelry trade to disseminate to the consumer.
To educate these industries, related industries, and the consumer about natural colored gemstones and Cultured Pearls.
To assist the consumer in identifying dealers of integrity in the natural colored gemstone and Cultured Pearl industries.
To assist the natural colored gemstone and Cultured Pearl industries in identifying dealers of integrity in the wholesale colored gemstone marketplace.
To establish closer communication and information sharing between the AGTA and all segments of the jewelry trade and related industries.