For Immediate Release

AGTA Spectrum Awards Adds Consumer's Choice Honors
Sponsored by The Jewelry Consumer Opinion Council (JCOC)

Dallas, TX - August 26, 2008- As a part of this year's AGTA Spectrum Awards™, AGTA, in conjunction with MVI Marketing, is introducing a new awards division - Consumer's Choice Honors sponsored by MVI's Jewelry Consumer Opinion Council (JCOC).

AGTA will automatically enter participants in the AGTA Spectrum Awards™ into the Consumer's Choice Honors sponsored by The Jewelry Consumer Opinion Council (JCOC). There will be no additional entry fee for these new honors.

AGTA will forward to MVI the details of each entry along with quality digital photography for display on the internet. JCOC will create, develop and deploy a consumer market research study which will be focused on selecting consumer winning choices for the Consumer's Choice Honors awards. One consumer selected winning style will be identified in the same five categories of the traditional AGTA Spectrum Awards™ which include Bridal, Business/Day Wear, Classical, Evening Wear and Men's Wear.

The JCOC will make a presentation to the five winning designers at the AGTA GemFair™ Tucson in February 2009 during the AGTA Spectrum Awards Dinner Dance. AGTA will be celebrating the 25th Anniversary of the Spectrum Awards at the event.

"The consumer is the most important voice in the jewelry industry. Our JCOC panel will love to vote on their favorite jewelry designs and we are looking forward to honoring talented jewelry designers on behalf of our panelists," said Liz Chatelain, MVI president.

"We are thrilled to have JCOC involved with the Spectrum Awards," stated Douglas K. Hucker, AGTA CEO, who adds, "It should be interesting to see how the consumer’s choices compare with the results of our traditional judging methods."

For more details about the AGTA Spectrum Awards™ visit www.agta.org/awards, or contact Adam Graham at (214)742-4367 ext. 18 or adam@agta.org.

For more information about JCOC and MVI Marketing Ltd. visit www.mvimarketing.com, or contact Marty Hurwitz at (805) 239-2994 ext. 101 or mhurwitz@mvimarketing.com.

MVI Marketing Ltd. is THE Marketing Intelligence Company for the gem, jewelry and watch industries worldwide providing market intelligence, strategic direction, and research about the industry and the consumers who purchase the product.

The Jewelry Consumer Opinion Council® (JCOC www.jcoc.net), The Jewelry Industry Opinion Council® (JIOC www.jcoc.info), JCOC.TV® (www.jcoc.tv) and the Indo Argyle Diamond Council® (IADC www.indoargyle.com) are registered trademarks and divisions of MVI Marketing Ltd.® Paso Robles, California USA

The AGTA is an Association of natural colored gemstone and cultured pearl industry professionals, dedicated to promoting the natural colored gemstone trade. The Association pursues this mission through the combined use of educational programs, industry events and publicity to both the trade and consumer. We are The Authority in Color.

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